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Sunday, April 4, 2010

Lahore cinema here to stay or not?

Last year me and my family decided to go to DHA cinema to watch the Movie ” The Dark Knight ” , That was for the first time I were going to DHA cinema as its far away from my home. When I reached the cinema I were really amazed because it was really terrific, truly speaking I were not expecting that kind of terrific place In Lahore at least. Beside luxurious and with a beautiful environment that theater was full of people on that day because of weekend. Everyone was enjoying their stay and of course I enjoyed a lot to.
Other then that, some good quality cinemas includes, cinema in DHA Lahore. Although the ticket prices are high as compare to other conventional entertainments resorts in Lahore, but it’s worth watching a movie at weekends. You will feel the difference.
But the question remains is the rise in cinema viewership only temporary. Already censorship that nearly destroyed the industry has started to rear its ugly head.
Pakistan censor board has banned the latest Bollywood film based on Indo-Pak sportsmanship ‘Lahore’, the director of the film Sanjay Puran Chauhan. Having seen the movie on the net I believe that the film is not a typical Bollywood commercial film nor is it a Pakistan bashing film. It is a very different and balanced movie.
Set against the backdrop of competitive kickboxing, the movie that releases worldwide Friday March 19, shows how two countries torn apart by politics and religion bond in the sports arena. It aims to take a ringside view of India Pakistan relations.
Almost all cinemas such as Defense Housing Authority (DHA) Cinema, Sozo World, Plaza Cinema and Empire Cinema have complained of a lack of Bollywood movies.
Indian films, which have always had a massive following in Pakistan, have recently been screened in theatres in the country. In 2008, Pakistan's former president Pervez Musharraf lifted a nearly four-decade ban on Indian movies. This was followed by the release of 16 Hindi films.
However this is not the only issue this new decade has not only brought with it new opportunity for the cinema industry to grow but new problems as well. Cinemas halls in Lahore are faring poorly following the terror attack spree on Lahore.
There is also another problem that the cinema industry is fast becoming obsolete. Most people did not want to go to cinemas anymore as they had already watched the film on television. That's exactly why Slumdog Millionaire did not attract as large a crowd as it should have in Pakistan. People had already watched it on television. Another aspect of this problem is piracy. It has also given Pakistani cinemas a tough a tough time. I believe Piracy is a big issue and it must be controlled if the cinema culture is to be truly revived.

By: Danish Ahmed

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